Luotu Technology: From January to July 2024, the cumulative sales volume of smart audio glasses in China's online market will reach 70,000 units, a year-on-year increase of 45.3%

According to recent news, Luotu Technology released online monitoring data. From January to July 2024, the cumulative sales of smart audio glasses in China's online market (excluding Pinduoduo and Kuaishou) was 70,000 units, a year-on-year increase of 45.3%; sales revenue was 81.6 million yuan, a year-on-year increase of 57.6%.

Huawei and Xiaomi, the two major brands, occupy the vast majority of the market share, with a combined sales share of 84.8% from January to July, of which Huawei accounts for 60.3% of the overall market share and Xiaomi accounts for 24.4%.

Luotu Technology said that because Huawei entered the smart audio glasses market early, its products have undergone several iterations, giving it a first-mover advantage and ranking first in the domestic market share.

Xiaomi Mi Home has been catching up lately. Relying on its brand ecology and cost-effective strategy, its online market share has increased by 14 percentage points by the end of July this year.

In addition to the two major brands, the types of companies are diverse. Speaker brands, AR brands, and emerging brands all have a place. The gaps between them are relatively small, the rankings change frequently, and the competitive landscape has not yet been finalized.

Judging from the monthly change trend, since October 2023, after AI smart audio glasses represented by Huawei Smart Glasses 2 entered the market, the overall sales of the category have increased significantly.

It is understood that Huawei Smart Glasses 2 was released in September last year, with a starting price of 1,699 yuan. It is the first in the eyewear industry to have a same-directional dual-diaphragm surging unit, which increases the loudness of media playback by 30%.

Based on the second-generation inverse sound field acoustic system, the ability to prevent sound leakage is improved by 60%, and it supports triple call noise reduction optimization.

Huawei Smart Glasses 2 has a built-in posture sensor that can monitor the neck posture in real time when worn. If you keep your head down for too long, you will get timely voice reminders to protect your cervical spine. It is very practical for people who often work in front of a computer.

Luotu Technology predicts that in 2024, the sales volume of smart audio glasses in China's online market will be about 150,000 units, a year-on-year increase of 52.3%.

Zikuai Technology