YouGov: Nearly 1 in 5 Americans visit TikTok daily

TikTok is an extremely addictive app. One study showed that users spend more than an hour and a half on it every day. A recent YouGov study asked American adults how often they use TikTok, and nearly one-fifth of respondents said accessing TikTok is a daily routine.

9% of adults open TikTok multiple times a day, and another 10% of Americans use it daily. Since the app is so popular among young people, it’s no surprise that these numbers are even higher among younger people. 15% of people aged 18-29 use the app multiple times a day, and another 17% use it every day, with overall daily usage around 32% of adults in this age group.

Interestingly, though, the next age group uses it more frequently. While the same percentage of respondents (32%) report using it daily, a higher percentage use it multiple times a day (18%).

In contrast, relatively few adults aged 45-64 (10%) report using TikTok daily, while just 1% of those aged 65 and older do so.

Expanding the view to all adults, 42% of Americans visit TikTok daily; 52% of respondents do not use the app, and the remaining 6% are unsure.

Among those aged 18-29, 66% have used the app to some extent, as have 63% of those aged 30-44. Twenty-eight percent of those aged 45-64 have used it, and 12% of those aged 65 and over have visited it.

When broken down by gender, men (46%) are slightly more likely than women to use TikTok to some extent (41%) and are also more likely to be daily users (22% vs. 17%, respectively).

In terms of race/ethnicity, daily usage rates are very similar among white, African American and Hispanic respondents, although the former (41%) are less likely to use the app than the latter two (49% and 44%).