The Information: Twitter has at least 180,000 American subscribers, and blue-label certified users account for less than 0.2% of monthly active users

According to a recent document seen by The Information, as of mid-January, about 180,000 people in the United States were paying for Twitter subscriptions, of which Twitter blue-label certified users accounted for less than 0.2% of the total monthly active users (paying users are not the only type).

The tiny number illustrates the challenges Musk faces in turning subscription products into Twitter’s main revenue source.

The document said that the number of U.S. users accounts for about 62% of Twitter's total global users, which means that Twitter has at least 290,000 paid subscribers worldwide.

Twitter currently charges its "Blue Verified" users $8 per month (currently about 54 RMB), and for users who register through Apple iOS it is $11 per month (Apple charges an additional 30%).

In addition, there are reports that Twitter will provide companies with a "gold certification" that costs $1,000 per month. If they refuse to pay, they will lose their existing gold certification, but the specific effective time of this policy is still unknown.

Twitter has had a rough ride since Musk bought the company for $44 billion last year. In January 2023, Twitter's daily revenue fell 40% year-over-year, and hundreds of Twitter's top advertisers have stopped or cut spending. One firm estimated that Twitter's advertising revenue fell as much as 70% year-over-year in December.

Musk acknowledged in a November tweet that the company had suffered a "significant drop in revenue" after advertisers paused spending on the social media platform. In late 2022, Musk claimed on an episode of the All-In podcast that Twitter was no longer "on the fast track to bankruptcy," but it was still not "safe."

Under Musk's management, Twitter has cut staff through mass layoffs and internal changes that forced many to resign, including ending the always-work-from-home policy implemented under former CEO Jack Dorsey.

In addition to cutting costs, the company is also trying to create new revenue streams. In addition to Twitter Blue subscriptions, it auctioned off everything from kitchen supplies to office equipment in January.

From IT Home