Luotu Technology: China's consumer smart tablet market shipments will reach 28.18 million units in 2023, a year-on-year increase of 1.8%

According to the latest data from Luotu Technology's "China Smart Tablet Retail Market Monthly Tracking", in 2023, China's consumer-grade smart tablet market shipments will reach 28.18 million units, a year-on-year increase of 1.8%. Data shows that the top five brands in China's online smart tablet market are Apple, Huawei, Xiaomi, Honor, and Lenovo. Among them, Huawei ranks first in the domestic tablet market with a sales share of 15.1%, which is inseparable from the return of Kirin chips in August.

It is understood that the new Huawei MatePad Pro 11 2024 and Huawei MatePad Pro 13.2 are both equipped with the Kirin 9000S chip, which has increased sales in the second half of the year by 6.9% year-on-year.

At the same time, the popularity of Huawei's Mate 60 series, M7 and M9 has also brought a certain amount of traffic to Huawei's tablet products.

According to data from Luotu Technology, Xiaomi ranked third in the online market in 2023, with sales increasing by 36.2% year-on-year, making it the brand with the largest increase among the TOP5 brands.

The Redmi series of entry-level tablets launched last year quickly made it rank first in the market below 1,000 yuan. In the mid-to-high-end market, Xiaomi Tablet 6 Max uses ultra-large screen and productivity as its core selling points, reaching the 3,000-4,000 yuan market.

Zikuai Technology