HootSuite: Facebook Advertising Statistics for 2022

Meta's social media advertising continues to grow

Meta, the parent company of Facebook, Messenger, Instagram and Whatsapp (collectively known as the Meta family of apps), saw its ad impressions grow 10% in 2021.

The cost of advertising on Meta increased 24% year-on-year

For social media marketers, this may mean carefully considering how to allocate their advertising budget to achieve the best results.

Facebook's monthly active users (MAU) approach 3 billion

With a global population of 7.7 billion, the number of people who regularly use Facebook is a statistic that marketers should pay attention to.

For targeted advertising, the main group is males aged 18-34, with females in the same age group lagging slightly behind.

Facebook ads reach more than 72% of monthly active users

Advertisers expected to spend more than $50 billion on Facebook in 2022

If this spending pattern continues on an upward trend, Facebook could be on track to generate more than $65 billion in net ad revenue by 2023.

Facebook remains the most used social media platform in the world

Facebook remains the most used social platform in the world, beating YouTube, WhatsApp and Instagram to take the number one spot.

For marketers, advertising on Facebook helps increase brand awareness, run targeted campaigns, and build community.

Don’t Forget Facebook Marketplace Ads

Ignoring this channel could mean brands are missing out on opportunities to reach potential customers.

Meta reports that more than 562 million people are potentially reachable by Marketplace. That’s 26% of Facebook’s total advertising reach.