Meta's social media advertising continues to grow Meta, the parent company of Facebook, Messenger, Instagram and Whatsapp (collectively known as the Meta family of apps), saw its ad impressions grow 10% in 2021. The cost of advertising on Meta increased 24% year-on-year For social media marketers, this may mean carefully considering how to allocate their advertising budget to achieve the best results. Facebook's monthly active users (MAU) approach 3 billion With a global population of 7.7 billion, the number of people who regularly use Facebook is a statistic that marketers should pay attention to. For targeted advertising, the main group is males aged 18-34, with females in the same age group lagging slightly behind. Facebook ads reach more than 72% of monthly active users Advertisers expected to spend more than $50 billion on Facebook in 2022 If this spending pattern continues on an upward trend, Facebook could be on track to generate more than $65 billion in net ad revenue by 2023. Facebook remains the most used social media platform in the world Facebook remains the most used social platform in the world, beating YouTube, WhatsApp and Instagram to take the number one spot. For marketers, advertising on Facebook helps increase brand awareness, run targeted campaigns, and build community. Don’t Forget Facebook Marketplace Ads Ignoring this channel could mean brands are missing out on opportunities to reach potential customers. Meta reports that more than 562 million people are potentially reachable by Marketplace. That’s 26% of Facebook’s total advertising reach. |
>>: Omdia: Consumer VR headset sales to drop 24% in 2023
Women are often troubled by gynecological disease...
When it comes to calcium, many people may think t...
For many female friends, in order to regain their...
Although the uterus is an important part of the f...
Abortion is becoming more and more common in our ...
People who work in the clinic often hear "co...
Some women have abnormal leucorrhea, such as brow...
Gynecological diseases generally occur in women o...
Weight standard is one of the key indicators to r...
Pregnant women should have a comprehensive and nu...
Women are prone to some physiological changes dur...
Medical abortion is actually a very harmful situa...
When a woman has her period every month, under no...
Nowadays, many people are pursuing a healthier di...
Taking care of the body is something that both me...