YouGov: YouTube and TikTok user behavior analysis
|
Most YouTube users (60%) and TikTok users (54%) visit the social platforms multiple times a day Most people who use TikTok or YouTube visit the apps daily (67% and 74% respectively), with many visiting multiple times. One in five TikTok (20%) and YouTube (21%) users visit the platforms 10 times or more per day. When asked about popular social networking behaviors, TikTok users (62%) are more likely to post content than YouTube users (49%). More than a quarter of TikTok’s daily active users post a photo or comment on TikTok at least once a day (27%), compared to only a fifth of YouTube’s daily active users (20%). New analysis from YouGov shows that live streaming is most appealing to these online social network users, with the majority of TikTok and YouTube users highly engaged with this type of content. 73% of TikTok users and 63% of YouTube users watch live content When asked about the types of live content they typically watch (not limited to content on TikTok or YouTube), concerts and performances ranked as the most popular category (TikTok: 33%; YouTube: 20%). 51% of TikTok users learn about new TV shows through social media Social media networks play a key role in content discovery, especially when it comes to discovering new TV shows. While recommendations from friends and family remain the top way for TikTok (61%) and YouTube (51%) users to discover new shows, social media also helps half of TikTok users (51%) and one-third of YouTube users (34%). |
<<: TechInsights: Global foldable smartphone shipments to grow 9.2% year-on-year in Q1 2023
Recommend
How to lose weight before and after menstruation?
As we all know, women are relatively weak during ...
Cervical mucus plug leakage during mid-pregnancy
A woman's body will undergo many changes afte...
How to be an elegant and graceful woman?
Women come in all shapes and sizes. How to be an ...
What is the best medicine for axillary hyperplasia?
Lobular hyperplasia is a common breast problem am...
Stretch marks in three months of pregnancy
The physical symptoms of pregnancy in the first t...
Can women drink Chaihu Chongji during menstruation?
You must pay attention to the care of your body d...
How big is the ovarian follicle on the eighth day of menstruation
Many young mothers have difficulty getting pregna...
Why do women have strange smells?
Recently, many female friends have developed odor...
What to do if fetal heart rate monitoring is unqualified? Mothers must know
Fetal heart rate check is a must-do examination f...
What is the reason for a small lump of flesh growing next to the nipple?
There is a small fleshy lump growing next to the ...
Do menopausal hot flashes need to be treated?
Menopausal hot flashes are the main manifestation...
Latest research: It is expected to "crush" cancer-causing viruses in the cradle and "upgrade the navigation" of the immune system
The human body contains about 500 lymph nodes, an...
The power of communication: Decoding the patient treatment dialogue system of health center nurses
The full text is about 900 words, reading time: 5...
What are the symptoms of vaginal warts?
People may not have a clear understanding of vagi...
Why do I drink more water and urinate less in late pregnancy?
In the middle and late stages of pregnancy, the f...