WeAreSocial: Global Network Overview 2021
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According to the latest statistics released by WeAreSocial and Hootsuite, the number of Internet users worldwide reached 4.66 billion in January 2021. Key figures: Population : At the beginning of 2021, the world's population was 7.83 billion. The United Nations reports that this number is currently increasing by 1% per year, which means that the global population has increased by more than 80 million people since the beginning of 2020. Mobile phones : 5.22 billion people are using mobile phones today, equivalent to 66.6% of the world's total population. Since January 2020, the number of unique mobile users has increased by 1.8% (to 93 million), while the total number of mobile connections has increased by 72 million (up 0.9%) to 8.02 billion at the beginning of 2021. According to App Annie, Android phone users spend at least 4 hours a day on their phones. Internet : In January 2021, 4.66 billion people worldwide used the internet, an increase of 316 million people or 7.3% from the same period last year. Global internet penetration currently stands at 59.5%. However, COVID-19 has had a significant impact on the reporting of the number of internet users, so the actual number is likely to be higher. Social Media : There are currently 4.2 billion social media users worldwide. This number has increased by 490 million people in the past 12 months, an increase of more than 13% year-on-year. The number of social media users now equals more than 53% of the world's total population. Since 2020, an average of more than 1.3 million new users have joined social media every day, equivalent to about 155,000 new users every second. The typical social media user now spends 2 hours and 25 minutes on social media every day, which equates to about one day a week without sleep. By 2021, social media users around the world will spend a total of 3.7 trillion hours on social media, equivalent to more than 420 million years of human existence.
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