Inke: Revenue in the first half of 2020 was 2.2 billion yuan, up 48% year-on-year

On August 26, 2020, Yingke Interactive Entertainment (03700.HK) released its financial report for the first half of 2020. The financial report shows that as of June 30, 2020, Yingke's overall revenue was 2.2 billion yuan (RMB, the same below), a year-on-year increase of 48% and a month-on-month increase of 24%; the adjusted net profit was 83 million yuan, achieving 6 consecutive years of profitability.

The financial report shows that in the first half of 2020, in addition to the core product Yingke APP, the revenue of multiple innovative business lines reached 807 million yuan, accounting for 36.6% of the overall revenue, which jointly promoted the substantial growth of the group's revenue performance. It can be seen that Yingke's "interactive social" product matrix has demonstrated strong commercialization potential. Yingke CEO Feng Yousheng said that since the beginning of this year, the epidemic has prompted people to further migrate their social methods online, and "online social" has great potential. Yingke will focus on more segmented social fields and continue to launch innovative products.

The reason why many of Inke's innovative products can be incubated quickly and have a higher success rate than the market is due to its healthy and complete "underlying logic" construction, including mature technical middle platform support, intelligent traffic delivery strategy, and accurate understanding of segmented industries. With the support of the middle platform, new products have been able to quickly enter the first echelon of the industry with low costs and mature business models. According to the statistics released by "Internet Weekly" & eNET Research Institute in 2020, Inke's products Jimu and Duiyuanfen ranked second on the list of interest social platforms and seventh on the list of marriage and love social platforms.

Chen Da, executive director of Anlan Capital, commented that Inke's strategy of launching a product matrix around the "interaction + social" strategy is also the standard of giants such as Tencent and ByteDance. On the one hand, by aggregating traffic, it breaks through the limitations of its own traffic and increases revenue. On the other hand, by integrating data from internal mobile applications, optimizing AI algorithm models and improving technical capabilities, it can guide the launch of new products and enrich the matrix. From this perspective, Inke's imagination is big enough.