2020 Facebook IQ Hot Topics and Trends Report (Chinese Version)

As the most widely used social platform in the world, Facebook witnesses the real and vivid daily life of people everywhere every day. From calligraphy and painting, chess, poetry, wine and tea to daily necessities, people share their favorite topics on Facebook, join the communities they are interested in, and connect with the world... In the past period of time, everyone has become more adept at using new media formats, whether it is videos, animated pictures, snapshots and stickers. The rich media formats allow people to more realistically restore their life status and share their joys, sorrows, anger and happiness more vividly.

Looking at Southeast Asia, the aroma of coffee beans has spread to Thailand. People are increasingly fond of gathering and chatting in coffee shops, and some people like to buy a bottle of iced American coffee in convenience stores. When we turn our attention to Europe, Germans’ tables, which have always been dominated by beer, sausages, and pork knuckles, are now beginning to see vegetarian burgers. In South America, velvet and suede, which were popular for a while in the 1980s, have now made a comeback in the wardrobes of young Brazilians...

These topics are both a mirror of people's real lives and a magnifying glass of people's attitudes, expectations and behaviors. After in-depth research on some of the hottest discussion topics on the Facebook platform from 2018 to 2019, Facebook IQ released the 2020 Hot Topic and Trend Report.

This report unprecedentedly covers four major regions, five major trends and six major areas, which can be said to be a package summary of hot topics in key global markets.

The PDF version will be shared to the 199IT exchange group. If you want to support our development, please join us!