Shareaholic: Pinterest, Google and Instagram traffic grew significantly in 2017

199IT original compilation

According to new data from Shareaholic, a year ago, website visitors were more likely to be referred by social media; now they are more likely to be brought by search engines. In 2017, search engines made a comeback. After lagging behind social networks in terms of share clicks since 2014, search engines regained the lead in 2017.

In 2017, search engine referral traffic accounted for 34.8%, and social networks accounted for 25.6%. The following chart details the monthly referral traffic share of the 13 top social networks and the six search engines.

Search traffic

The growth in search engine traffic in 2017 was due to the growth of all major search engines, especially Bing. However, Google is the platform to invest in.

Social network traffic

Facebook is still the platform with the biggest change in social network traffic in 2017, but unfortunately it is in a bad direction. In the second half of 2017, Facebook's traffic share fell by 12.7% year-on-year. After the 2016 US election, Facebook made major changes to its news feed. In addition, users' Facebook usage behavior is also changing. People are spending less time visiting Facebook's general content, but more time watching videos and live broadcasts, but these contents are less likely to be linked to other web pages, resulting in a significant drop in referral traffic.

199IT.com Originally compiled from: Shareaholic. Please do not reprint without authorization