compete: Mobile summer travel user statistics

The hot summer is upon us, and summer is the peak season for travel. In order to succeed this year, successful online travel booking brands must not only win the hearts and minds of netizens, but also please mobile users.

As more and more people turn to the Internet to plan their trips and purchase travel services, the online travel industry is booming. The number of users visiting online travel agency websites in May increased by 13.7% year-on-year. Not only is the number of online netizens increasing, but the number of users accessing hotel, flight, car rental and other services from mobile phones is also rising sharply.

1 in 3 online travel booking users use their mobile phone when making purchase decisions

Mobile Internet is a great opportunity for travel brands, because mobile travel users often make decisions at the last second. A simple and good mobile website or app can help gain business. Mobile websites and apps are tools that travel website users often use. A survey by Compete in January found that 43% of smartphone users use travel apps, with an average of 2-3. Travel brands have to provide a seamless cross-terminal experience, especially if they want to earn money from users.

Trains and cars saw the fastest growth in mobile traffic in 2012

Traffic to bus and train sites grew just 2% year-on-year in May, to 7.6 million visitors. Traffic from desktops grew more slowly as more people accessed sites and apps via mobile phones.

Flight mobile app access still has a lot of room for growth

Of those who search for flights online, 71% only search via desktop internet, and flights are the travel booking category with the lowest percentage of mobile visits.

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via: 199it compiled from compete