MBAOnline: BlackBerry's 13-year rise and fall: The birth of the iPhone became a turning point – data infographic

BlackBerry's 13-year rise and fall

Beijing time, April 28th morning news, the US online business education website MBAOnline.com today released an infographic reviewing the rise and fall of RIM over the past 13 years.

The following is the main content of the infographic:

Once upon a time, RIM's BlackBerry was a popular toy among technology trendsetters. But due to lack of innovation, this once popular giant has become outdated. In the ever-changing technology industry, RIM, which "does not strive for progress", may never be able to regain its glory.

1999

RIM gave the world a gift - the BlackBerry 850. This product redefined the meaning of "mobile" with built-in email, wireless data network and Qwerty keyboard. RIM's sales soared 80% that year to $85 million.

2004

The number of BlackBerry users has exceeded one million, and RIM's revenue has continued to grow rapidly.

2007

BlackBerry users reached 10 million, and RIM became Canada's most profitable company. With its Qwerty keyboard, BlackBerry became synonymous with "cool." But soon, misfortune came unexpectedly - the first generation of iPhone was released in June of the same year and was named "Invention of the Year" by Time magazine.

2008

In October of that year, Google released the open source Android platform. Loyal BlackBerry users hoped that RIM would respond, but the final response was weak - BlackBerry Storm. This was the first touch screen BlackBerry phone without a keyboard. It was highly anticipated and its sales in the first year were indeed good, reaching 1 million units. But compared with the outstanding record of iPhone selling 1 million units in 3 months after its launch, it still pales in comparison.

Since then, RIM's stock price has plummeted and it has always been one step behind in the development of the smartphone market.

2010

RIM launched the BlackBerry Torch. This touch-screen phone came with a Qwerty keyboard and sold 100,000 units in its first week, which was only one-tenth of the first-week sales of the iPhone 4. Subsequently, BlackBerry's shipments were also overtaken by the iPhone.

2011

That spring, RIM lowered its already dire forecast, but still missed the mark. This forced the company to lay off 10% of its global workforce. In October of the same year, millions of BlackBerry users on five continents experienced network outages, with no email, no Internet, no instant messaging, all due to RIM's infrastructure failure. In December, the two co-CEOs of RIM desperately reduced their annual salaries to $1.

2012

Despite the reorganization of management, RIM's future is still uncertain. In 2008, RIM's stock price was as high as $150; now, it has dropped sharply to $15. They failed to adapt to the development of the times and failed to keep up with the pace of innovation. Now, RIM is out.