Flexion: From January to March 2012, the output value of mobile applications using the Flexion platform reached 4.45 million euros

Mobile analytics platform Flexion recently released a report stating that the output value of mobile applications using the Flexion platform reached 4.45 million euros (about 5.9 million US dollars) in January-March 2012. The platform hosted 25.7 million free trials and generated 2.6 million paid transactions, with a paid conversion rate of 10.1%.

The average spending per paying user was 1.7 euros (about 2.3 US dollars). The platform had a total of 527 games launched in the first quarter. Digital Chocolate's "Crazy Penguin Catapult 2" topped the list of popular games and was particularly popular among Nokia users.

Flexion's largest profitable market is in Latin America, but EMEA (Europe, Middle East and Africa) accounted for 27% of first-quarter revenue, the United States accounted for 19%, and Asia Pacific accounted for 54%. The countries with the most optimistic user consumption performance are Mexico, Brazil and Argentina, and the fastest growing countries are Brazil, Russia, Indonesia, India and China.

In terms of user coverage, a total of 11 million users experienced games embedded with Flexion services in January, 10 million in February, and 13.7 million in March; the company currently has a cumulative user base of 125 million.