Why are there so many fast-version apps released recently? Features of fast-version apps

In this competitive society, every software wants its number of users to keep growing rapidly. So they launch their own express versions. If you use the software every day for a certain period of time and complete the relevant tasks, they will give you some money back. This is how they capture the hearts of users. To put it simply, the more users you have, the more money the software will make. It's that simple.

What is the Express APP

The main features of the express version of the APP are that the software installation package is smaller and occupies less mobile phone memory space (generally one-fifth of the normal version). It is similar to the mini-program version launched by WeChat, which optimizes the normal version of the APP so that you can experience the functions of the normal version in a small amount of space.

Why are there so many fast-version apps released recently?

1. Let users enjoy faster speed. We know that the content of the express version will be more concise. For example, as shown in the figure below, in the add channel, the original interface of the express version only has recommendations and hot spots; in the my interface, it is also relatively simpler, with less content and fewer basic functions. In order to give users different experiences, App manufacturers will use different versions!

2. Allow different users to use it. We know that not all users need the full version of the App. Some users only need some very simple App content. For example, the difference between Toutiao and the express version, so the content of the express version will suit some specific users; while the original version suits another group of users. For example, I think the express version may be suitable for users who want to earn money from reading; while Toutiao is for creators and can bring better creations.

3. Suitable for users of different mobile phones. For example, the capacity of Toutiao is 174MB, while the express version is 79.7MB. It can be said that some users have smaller mobile phone memory, so we may install the express version on our mobile phones.

Introduction to the features of the fast version of the application software

1. The installation package of the express version is small, in order to cover some people with low mobile phone configuration and limited memory, it not only ensures the main functions but also is suitable for installation.

2. Market penetration and expansion of user range. The express versions of some apps have a "money-making" function, which targets users in third- to sixth-tier cities.

3. The main APP has complex functions and overflowing information, which is not a good user experience for some people who pursue information efficiency. Therefore, the express version is another compensation for the user experience.

4. Expand the search results coverage of the application market. The purpose is also very clear, to grab traffic.

To sum up: the express version has two main purposes. One is to reduce the functions that users do not need, and the other is to prevent overlapping functions on users' devices.