iQOO: In 2024, iQOO's mobile phone market share will increase significantly and remain above 5% for 15 consecutive weeks

According to the latest published data on the Chinese mobile phone market, the activation share of iQOO mobile phones has remained stable at more than 5% for 15 consecutive weeks, achieving significant growth compared with the same period last year.

From the trend chart of activation share, we can see that iQOO’s market share basically remained below 4% earlier this year, but starting from the 18th week, its market share suddenly soared to more than 5%, and remained stable at more than 5% in the following 15 weeks, even exceeding 6% at its highest .

This leap indicates that iQOO mobile phones have occupied a more advantageous position in the fierce market competition.

Compared with last year's highest level of 5.5%, iQOO's activation share this year almost completely surpassed the same period last year, showing the brand's strong growth momentum.

At the iQOO Neo9S Pro+ launch conference on July 11, vivo executives revealed that in the first half of 2024, the overall sales of the iQOO brand increased by 40% across all channels compared to the same period last year, and online sales increased by 50%.

In the coming October, the iQOO 13 series will be released as scheduled, and is expected to continue to drive the market sales growth of iQOO mobile phones.

Zikuai Technology