Omdia: Global smartwatch display panel shipments are expected to reach 359 million units in 2024

Key Points

Smartwatches have gained more and more attention after the COVID-19 pandemic, with functions including voice, health checks, sports and activity tracking, GPS, communication and personal data monitoring. Global shipments of smartwatch display panels have increased from 259 million in 2022 to 351 million in 2023. By 2024, Omdia predicts that shipments of smartwatch display panels will reach 359 million, of which TFT LCD accounts for 63% and OLED accounts for 37%.

Smartwatch OLED has occupied the mid-to-high-end market with its excellent visibility, higher contrast, thin and light appearance, and lower energy consumption. Chinese OLED manufacturers have always focused on the smartwatch OLED market, while continuously expanding their customer base and improving their manufacturing capabilities.

According to the Omdia Small and Medium Display Panel Market Tracking Report , LG Display leads the smartwatch OLED market, mainly supplying Apple Watch, while the market share occupied by Chinese OLED manufacturers has been expanding since 2023. In the first half of 2024, LG Display, Everdisplay Optoelectronics (EDO) and Tianma are expected to account for 53% of shipments in the first half of 2024, and Chinese OLED manufacturers are expected to account for 64%.

Source: Omdia

LG Display and Japan Display provide high-end flexible OLED panels with LTPO backplanes for Apple Watch, while Samsung Display provides OLEDs for Samsung Galaxy Watch. However, thanks to the design selection of smartwatch device brands such as Fitbit, Garmin, BBK, Honor, OPPO, Xiaomi and Google, Chinese OLED manufacturers such as Everdisplay, Tianma, Visionox, BOE and Truly are expanding their OLED panel shipments. At the same time, the adoption rate of OLED panels in non-branded basic smartwatches is increasing.

“Thanks to abundant resources and successful customer design wins, Chinese TFT LCD manufacturers such as BOE have dominated the smartwatch TFT LCD field. At the same time, Chinese OLED manufacturers are exerting their influence in the smartwatch OLED market. With the integration of AI functions, the power efficiency of smartwatches has been significantly improved, and OLED is expected to play a vital role in the smartwatch supply chain. This is especially important because some leading smartwatch brands have delayed the adoption of micro-LED display panels due to their high cost and production challenges,” commented David Hsieh, general manager of display research at Omdia.

“In addition, we see smartwatch OLED manufacturers continuously updating their technology roadmaps to further reduce power consumption and improve visibility and durability. Chinese OLED manufacturers are becoming increasingly important in the development of these advanced specification roadmaps.”

Source: Omdia

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