Jefferies: Apple's new generation of iPhone series in 2023 had a bad start in China, and the year-on-year decline recently expanded to 30%

According to recent news, Apple's sales in China have been greatly impacted by the slow sales of the iPhone 15 series last year and the strong return of the Huawei Mate 60 series equipped with Kirin chips.

This situation will continue this year. Jefferies analysts Edison Lee and others stated in a report that according to industry data, Apple's new generation of iPhone series sales in China got off to a bad start in 2023, with the year-on-year decline recently widening to 30%.

Other mobile phone markets in China saw growth in December, especially Huawei, which launched the Mate 60 device series.

Apple's sales fell by double digits in December last year, and Jefferies predicts a similar decline in 2024.

TechInsights also predicts that Apple will not have major smartphone innovations in 2024, which will lead to similarly weak sales of the iPhone 16, especially in the Chinese market.

As Huawei's innovative technologies continue to increase, such as satellite communications and Kunlun Glass, coupled with the return of Kirin chips, it is the most attractive highlight for the Chinese market.

In addition, Huawei will also explore more overseas markets this year. Previously, its tablets have already launched the Kirin 9000S overseas, and in the future its mobile phones will also enter the market in full swing to further grab market share from the iPhone.

Zikuai Technology