HootSuite: Instagram Advertising Statistics for 2022

Instagram advertising potential reach reaches 1.8 billion people by 2022

This means that by 2022, advertising campaigns on Instagram could reach more than half of Instagram’s 2 billion users.

This is valuable information for marketers. More importantly, they can reach a large number of potential customers by placing advertisements through the platform.

Instagram Stories global advertising revenue will reach $15.95 billion in 2022

This figure accounts for more than a quarter of the platform’s global net ad revenue. Stories ad revenue is growing faster than Feed. It would be foolish not to allocate ad budgets to Stories, Reels, and Feed to maximize impressions and clicks.

Instagram’s advertising reach surpassed Facebook’s in the past year

If paid is part of your social media strategy, it’s worth noting that Instagram ad reach is now surging, surpassing Facebook. This could be a sign that audiences are engaging with ads more frequently.

Instagram ad reach to grow 21% in 2021

Instagram’s popularity continues to grow, and so does its advertising reach, which has grown by more than 60% in the past two years. This is great news for brands looking to spend their advertising budget on Instagram.

Ad coverage is fairly evenly split between women (49.3%) and men (50.7%)

For marketers, this suggests that Instagram is an ideal place to run ads targeting both demographics.

Instagram US ads are mainly divided into two formats: Feed and Stories

Will Reels take off in 2022, or will marketers continue to rely on Stories and feed ads to generate impressions and clicks?

Our advice to marketers is to test and try new ad formats and find out which one works best for you. For example, some brands may have more success advertising through Reels in 2022, while others may get higher impressions and clicks through Feed, Stories, and Explore.