1. Overall situation of domestic mobile phone market In January 2023, the domestic mobile phone shipments were 18.902 million units, a year-on-year decrease of 42.8%. Among them, 5G mobile phones were 16.456 million units, a year-on-year decrease of 37.5%, accounting for 87.1% of the mobile phone shipments in the same period. Figure 1: Domestic mobile phone market shipments and 5G mobile phone share In January 2023, there were 13 new mobile phone models launched in China, a year-on-year decrease of 56.7%. Among them, there were 7 5G mobile phones, a year-on-year decrease of 53.3%, accounting for 53.8% of the number of new mobile phone models launched in the same period. Figure 2 Number of new mobile phone models launched in China and the proportion of 5G mobile phones 2. Composition of domestic and foreign brands in the domestic mobile phone market In January 2023, the shipment volume of domestic brand mobile phones was 9.894 million units, a year-on-year decrease of 61.4%, accounting for 52.3% of the mobile phone shipments in the same period; 12 new models were launched, a year-on-year decrease of 53.8%, accounting for 92.3% of the number of new mobile phone models launched in the same period. Figure 3: Shipment volume and share of domestic brand mobile phones III. Development of domestic smartphones In January 2023, smartphone shipments reached 18.291 million units, a year-on-year decrease of 43.6%, accounting for 96.8% of mobile phone shipments in the same period. Figure 4 Domestic smartphone shipments and share In January 2023, 12 new smartphone models were launched, a year-on-year decrease of 57.1%, accounting for 92.3% of the number of new mobile phone models launched in the same period. |
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