ben-evans: WhatsApp's daily message volume exceeds global SMS volume

Recently, WhatsApp released data showing that its 700 million monthly active users send 30 billion messages per day, compared to the 20 billion short messages sent globally per day.

Seeing this data, you can understand why telecom operators are troubled by mobile instant messaging such as WeChat. Although they bring considerable traffic revenue, they seriously divert users' social communication needs from telecom operators. With applications such as Whatsapp and WeChat, the probability of users sending text messages and making phone calls is naturally greatly reduced, and the role of operators has been reduced from social (text messages, phone calls) to a simple data transmission provider.

In the PC era, social communication applications were a winner-takes-all game, but it is too early to say anything about this on mobile phones. First, address books are more open and optional, with mobile phone address books and push messages that can reach the audience; second, mobile phones are an extension of individuals, and mobile phone manufacturers who control the terminal have better integration opportunities; third, there is no shortage of competitors in the mobile market, and the overall situation is far from being determined.

via: 199IT original compilation, data from ben-evans