Millennial Media: Android mobile advertising exposure rate reached 56% in Q3 2011
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On October 26, 2011, Millennial Media, a foreign market research organization, recently released a quarterly survey report on advertising exposure in the mobile market. The report shows that Apple iPad has an absolute dominant position in the tablet computer field, with an advertising exposure rate of 97%, an increase of 450% over the same period last year. (Editor's note: "Advertising exposure rate" is used to measure the exposure efficiency of advertisements placed on mobile devices.) Among all these Android phone manufacturers, Taiwan's HTC's phone advertising exposure rate has tripled compared with last year, while mainland China's Huawei has tripled compared with last year. |
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