Recent data from eMarketer predicts that 82 million users (26% of the U.S. population) will access social networking sites via mobile phones in the United States this year, and this number is expected to grow to nearly 117 million in 2014. Facebook already has 85% of the mobile social network market, and its share is only increasing. It is expected that by 2014, Facebook's mobile social network market share will increase to 87.4%, covering nearly two-thirds of smartphone users. us-mobile-facebook-users(from eMarketer) At the same time, the growth rate of social networks on mobile platforms will drop from 50% in 2011 to 18% in 2014. eMarketer estimates that 116 million Americans will become smartphone users this year, with Android users accounting for 43%. It is estimated that by 2014, the proportion of American users accessing social networks via mobile phones will reach 36.2% (game state note: if we look at the mobile user base, this proportion will reach 46.3%); Facebook's mobile monthly active users this year will reach about 70 million, less than half of its 186 million monthly active users in North America (Facebook has 955 million monthly active users worldwide). |
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