Pengyou.com: The "Social Search for Friends" list has an average of 250 million friends connected every month

Pengyou.com released a list of "social search for friends", with an average of 250 million friends connected every month

Whether it is classmates far away, friends lost for many years, relatives who are rarely together, or colleagues who once fought side by side, although we are all far away, we are still rekindling the friendship and family affection of the past. It is understood that people mainly use social networking sites to find classmates, relatives and friends lost for many years.

Recently, Tencent's real-name community Pengyou.com released an analysis list of "Finding Friends through Social Search". Data showed that on average, 250 million pairs of friends reconnect on Pengyou.com every month, covering relationships such as classmates, alumni, and colleagues. Among them, 72% are found by searching for names, and 28% are friends who are found by matching conditions without remembering the names.

The success rate of finding classmates is the highest, with alumni reaching 44%.

As can be seen from the above figure, the relationships that netizens establish through search are mainly classmates, alumni, colleagues and peers. This is because netizens can filter by specific school or company names when searching, so the success rate is the highest. The data in the above figure shows that when the name is known, the relationship with classmates is as high as 44%, and colleagues and peers account for 27%; when the name is unknown, classmates and alumni account for 36%, and colleagues and peers account for 24%.

In addition, there is a social phenomenon that whenever a popular figure or major event appears in real society, netizens will also choose social networking sites as their first choice for searching. Data from friends.com shows that 8% of netizens have established relationships with popular figures.

When finding classmates, 52% of users choose to add friends first

When finding a friend but before confirming the relationship, netizens have three kinds of operation behaviors: browsing homepage, adding as a friend, and leaving a message in chat. The operation behaviors for finding different friends are also very different. When searching by name, when looking for classmates or colleagues, up to 52% of netizens will add friends without hesitation first, because there are real headshots and information for intuitive confirmation; when looking for fellow villagers in the same city, the original identity information of the fellow villagers is vague, so 44% of netizens will confirm the identity through chat or leaving a message before adding friends to avoid mistaking people; for popular figures who have never met in real life, 64% of netizens will choose to browse their information before adding friends.

When searching without knowing the name, netizens' first choice is to browse the homepage or chat. Even when they are looking for classmates, 43% of netizens will browse multiple times to confirm before adding friends. When searching for colleagues or peers, 46% of netizens will confirm through chat messages before adding friends. As for fellow opposite-sex people from the same hometown or friends of different zodiac signs, netizens will choose to browse the homepage before deciding whether to know them, with a browsing volume of up to 47%.

After rebuilding relationships, netizens’ social behaviors focus on interaction

After reestablishing relationships with old friends on the Friends network, 87% of netizens will engage in communication activities such as chatting and leaving messages with their friends within a week to enhance the relationship between them; 82% of netizens will browse their friends’ photos or diaries within a week to deepen their understanding of their friends; 77% of netizens will comment on photos uploaded or comments posted by their friends within a week to communicate and interact; 58% of netizens will send virtual gifts to their friends within a month.