RUNTO: In January 2025, the sales volume of China's smart tablet online monitoring market was 1.077 million units, an increase of 10.3% year-on-year

According to data from RUNTO, in January 2025, the sales volume of China's online smart tablet monitoring market was 1.077 million units, up 10.3% year-on-year and 30.9% month-on-month; the sales amount was 2.96 billion yuan, up 21.1% year-on-year and 26.2% month-on-month. With the Spring Festival holiday this year resulting in a reduction in sales time that month, sales volume reached the highest value in January in the past three years.

Data shows that consumers tend to take advantage of policy benefits to purchase higher-configuration, higher-priced products, especially products in the price range of 3,000-5,999 yuan, where sales share has increased.

Due to policy regulations, the subsidy ratio for each item is 15% of the final sales price, and the maximum amount per item does not exceed 500 yuan. Therefore, a price of around 3,333 yuan is the most cost-effective, and you can get the full subsidy without wasting it.

Therefore, most consumers who know how to calculate chose the most affordable price range of 3,000-3,999 yuan, and its sales share increased by 11.7 percentage points year-on-year.

Monthly sales volume of China’s online smart tablet market from 2023 to January 2025

In terms of smart watches and bracelets, sales in the online monitoring market reached 2.042 million units in January, a year-on-year increase of 31.6% and a month-on-month increase of 23.5%; sales revenue reached 1.81 billion yuan, a year-on-year increase of 50.9% and a month-on-month increase of 41.7%.

In terms of product type, sales of smart bracelets increased by 39.0% year-on-year and 1.1% month-on-month.

Sales of adult smart watches increased by 73.6% year-on-year and 49.7% month-on-month. The prices of this type of product are closer to the subsidy ceiling, and the effect is more significant.

Monthly sales volume of smartwatches and bracelets in China’s online market from 2023 to January 2025

Sales of children's smart watches fell 12.3% year-on-year and increased 17.0% month-on-month.

In terms of price, the market share of the 300-399 yuan price segment in the smart bracelet market has almost doubled; the sales share of the 1500-1999 yuan and 2000-2499 yuan price segments in the adult smart watch market has increased most significantly; in the children's smart watch market, the main selling price segment has shifted from 100-399 yuan to 300-599 yuan.

Zikuai Technology