HootSuite: Snapchat Advertising Statistics for 2022

Snapchat's daily active users (DAU) continue to grow

Snapchat's DAUs grew 20% to 319 million compared to the fourth quarter of 2020. This means that the social media platform has maintained its growth trend for five consecutive quarters.

Snapchat Discover helped brands reach more than 50 million users in the fourth quarter of 2021

It looks very attractive for brands to appear on the Snapchat Discover platform.

Snapchat ads are 7 times more effective than TV ads when reaching Gen Z

According to a study by Neilsen, 72% of Snapchat ad viewers don’t watch TV ads at all.

Snapchat is the fourth most used social network in 2022

TikTok has become the top choice in terms of the number of monthly logged-in users, but Snapchat remains attractive to advertisers.

Snapchat will continue to grow and gain more Gen Z users

By 2025, Snapchat will reach nearly 50 million Gen Z users, making the platform an ideal space to run ads targeted to this demographic.

Gen Z has higher ad recall than older users

Gen Z’s ad recall rate is more than twice that of Gen X. Gen Z’s ad recall rate is 55%, while the baby boomers’ recall rate is only 26%.

64% of Snapchat ads are viewed with the sound on

For brands advertising on Snapchat, it’s imperative to incorporate audio into your ad content to maximize your advertising effectiveness.