Qimai Research Institute: China's application rankings in May 2023

Recently, Qimai Data released the popular application rankings for May 2023, including application download rankings and revenue rankings.

This month, the rankings of many apps on the app download list have changed significantly, and the competition is relatively fierce. In the top 3 of the download list, "Jianying" and "Douyin" from ByteDance strongly occupy the top two places on the list . Among them, "Jianying" has risen by 10 places compared with last month, and "Douyin" has risen by 2 places. Ranked third is "Kuaishou Speed Edition" under Kuaishou .

"Jianying" performed well this month and successfully occupied the top 1 of the download list. It seized the time nodes of "May Day Holiday" and "520" and successively released editing teaching guides such as "Save the May Day Waste Film Plan" and "How to Get the Correct Way to Show Affection", which attracted the attention of a large number of users. On its fourth anniversary, it launched the "AI Instant Universe" limited-time free special effects gameplay . Users can participate in the award-winning submission activity by editing related content and posting videos with topics. With this marketing method, it continues to gain exposure on social media. The video playback volume under the related topic #One Second Unlock the Instant Universe# exceeded 2.7 billion times, which is a significant gain.

There are 4 new apps in the top 30 download list of popular apps in May. Among them, "Ele.me" has achieved outstanding results this month and successfully occupied the top 16 of the download list. During the May Day holiday, users' travel needs were fully released. "Ele.me" and Amap jointly issued holiday "travel funds" to users , covering multiple scenarios during users' travel, effectively increasing the download volume of the App, and issued hundreds of millions of subsidies during the "May 5 Shopping Festival", successfully attracting users' attention.

In terms of product categories, shopping has 5 products on the list, which is the category with the most products , followed by entertainment and tools, both with 4 products on the list.

In terms of the manufacturers on the list, Alibaba is the manufacturer with the most products on the list this month, with a total of 7 products; followed by ByteDance, with a total of 4 products.

In the revenue list in May, the top 5 revenue list is relatively stable, still including "Tik Tok", "QQ Music" and "iQIYI, Youku and Tencent Video".

In the May popular app revenue list, there are 4 new apps, 2 more than last month. It is worth mentioning that among the 4 new apps, 3 are online audio platforms that provide "radio dramas" and "audio books", namely "Maoer FM", "Manbo" and "Qingting FM" . Among them, "Manbo" under Youka Interactive is a platform mainly for young user groups. This month, it has launched a number of exclusive radio dramas, enriched the content library, and launched the "520 New Summer Event", and its ability to attract money has increased significantly this month.

From the perspective of the categories of the apps on the list, the entertainment category has the largest number of products on the list, with a total of 8 apps on the list. There are a total of 6 social apps on the list, ranking second. This month, the long video platform "Mango TV" has risen by 5 places compared to last month, and the ranking increase is quite obvious. Since the launch of "Riding the Wind and Waves 2023" in May, many related topics have been on the hot search list one after another, and many variety shows such as "Longing for Life 7" and "Girls' Reasoning Club" have been launched one after another. The high-quality content has attracted a large number of users to pay, and the performance of attracting money is eye-catching.

In terms of the manufacturers of apps on the list, Tencent is still the manufacturer with the most apps on the list , and continues to lead the app revenue rankings, with a total of 8 apps on the list. Next is Alibaba and ByteDance, with a total of 3 apps on the list.

In general, in the download list of popular apps in May, "Jianying" and "Ele.me" seized the "May Day" and other nodes and gained significant volume through various marketing methods; in the revenue list, the competition among the top apps was intense, but "Mango TV" attracted users' attention with its high-quality content, and its ability to attract money increased greatly, and its ranking rose by 5 places. This month, the online audio platform has made significant efforts, and the ability to attract money has been significantly improved this month, and 3 online audio platforms have successfully entered the list.

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