TechInsights: Global tablet shipments in Q1 2023 reached 33.5 million units, down 18% year-on-year

According to a TechInsights WeChat account, a research report shows that the economic slowdown and stagnant product demand after the COVID-19 pandemic have caused the tablet market to fall to pre-pandemic levels; tablet shipments in Q1 2023 were 33.5 million units, down 18% year-on-year. Apple and Samsung lead in market share, but have not been immune to the impact of sluggish global demand . As economic activity has picked up after the easing of COVID restrictions, small suppliers in China have gained some share. Inventories in the mobile computing market rose this quarter, suppressing shipments of new devices.

Tablet market declines for seventh consecutive quarter, falling to pre-pandemic levels* All figures are rounded

The report shows that although Apple beat the overall market throughout 2022, iPad shipments still fell 20% year-on-year in Q1 2023 .

Android tablet shipments fell 19% to 16.7 million units, close to the market average, giving it a market share of 49.8%. In terms of vendors, performance was mixed. Samsung led the Android tablet market in Q1 2023 with an above-average performance, while smaller Chinese vendors such as Xiaomi, Honor, Realme and OPPO continued to take Android market share from the shrinking Huawei. Huawei's glory days are over, but it still performed steadily and exceeded the market average. Amazon performed close to the market average, while Lenovo's shipments fell sharply compared to last year.

Attached is the relevant data of the tablet report:

• Apple iPad shipments (wholesale) fell 20% year-on-year to 12.7 million units, with a market share of 38%

• Samsung leads the Android market, with shipments down 15% year-on-year to 7 million units, and a market share of 21%, exceeding the global market average

• Amazon performed close to the market average, with shipments down 21% year-on-year to 2.9 million units and market share down to 9%.

• Lenovo's tablet shipments fell 37% year-on-year to 1.9 million units, and its market share fell to 6%.

• Huawei ranked in the top five with 1.2 million tablet shipments, down 14% and a market share of 4%.

From IT Home