Counterpoint: Global smartwatch shipments increased by 9% year-on-year in Q3 2023, with Huawei's shipments increasing by 56% year-on-year

The World Health Organization once released a set of data that more than 6 billion people in the world are in sub-health status for a long time. Under the fast pace of life and work, people often ignore their physical condition.

In this context, smart watches are becoming the wrist health experts of more and more users, actively paying attention to the user's physical health and warning of diseases in advance. With the development of smart watches, the significance of wearing them is not limited to health, but also incorporates high-level meanings such as fashion, identity and belonging.

The latest report from Counterpoint, a global industry analysis company, shows that global smartwatch shipments increased by 9% year-on-year in the third quarter of 2023. Among them, Huawei's shipments increased by 56% year-on-year, ranking third in the world with a market share of 14%. The impressive data shows that Huawei's global wearable strength is evident.

After ten years of development, Huawei's smart wearables have a rich product series from entry-level to high-end. Its domestic shipments have ranked first for four consecutive years, and it has firmly established its position as a domestic high-end wearable brand. This year, Huawei accelerated the layout of its global wearable business, moving from high-end products to a global high-end brand. Data shows that as of August this year, Huawei's global cumulative shipments of smart wearable products have exceeded 130 million, serving more than 450 million users.

Huawei's smart gold watch becomes the new favorite in the luxury circle

In September this year, Huawei Wear held a number of press conferences with the theme of "Fashion, Beyond" in Europe, the Middle East and Africa, Asia Pacific, Latin America and other regions. This was the first time that Huawei Wear products were independently released overseas. Huawei's first gold smartwatch, Huawei WATCH ULTIMATE DESIGN, was also released. From the selection of materials to the meticulous design, this product has created a benchmark luxury watch paradigm for the smart watch industry.

In the past, many people viewed smart watches as more of a functional digital product, priced at around RMB 1,000. Their design lacked the texture of traditional high-end mechanical watches, and they could not reflect their identity value and had no collection value.

The launch of HUAWEI WATCH ULTIMATE DESIGN has endowed smart watches with richer connotations such as decorative value, identity value and collection value, helping Huawei take a solid step in its exploration of the global high-end smart watch market. It is also the product support for Huawei Wear to establish itself as a global high-end brand.

According to Counterpoint data, Huawei's global shipments of high-end smartwatches increased by 122% in the third quarter. According to the latest data from GfK, Huawei's sales share in the ultra-high-end market of 5,000+ smartwatches in China will increase from 0% at the beginning of the year to 30% in 2023. Huawei's outstanding performance in the high-end market is closely related to the launch of Huawei WATCH ULTIMATE DESIGN.

This also shows that even in an economic downturn, sufficiently high-end smart watches can still win the favor of consumers with their better appearance design and functional advantages. With Huawei Watch taking the lead, it will also drive more smart watch brands to get rid of the shackles of "electronic watches" and transform into higher-end smart watches, leading smart watches to develop into new fashion luxury watches.

Leading a new lifestyle of fashion, sports and health, establishing new connections with global consumers

While major smartwatch brands are still wondering “how many new sports are supported” and “how much the accuracy of health monitoring has been improved”, Huawei's smartwatches have already achieved dimensional evolution after ten years of development , and this year put forward the brand declaration of "Fashion, More Transformation", which is supported by the breakthroughs in three major areas: design, sports, and health, and advocates that consumers achieve a healthier lifestyle.

In order to strengthen emotional communication with global consumers, Huawei selected Pamela, a world-renowned fashion and fitness blogger, and Mo Farah, a legendary athlete and four-time Olympic gold medalist, as Huawei's global experience officers for wearable products, and carried out continuous and in-depth cooperation with them, hoping to use their global influence to convey the value and significance of Huawei's smart wearable products to users at the lifestyle level, and jointly help Huawei wearables impact global high-end brands.

With the global release of Huawei wearable products, Huawei wearable fashion "big brands" have also appeared in more than ten countries and regions around the world, including France, Germany, Spain, Dubai, Poland, Malaysia, etc., conveying to global consumers the confidence of Huawei wearable in building a global high-end brand.

From this series of actions, it can be seen that Huawei is establishing new connections with global consumers through the all-round integration of wearable products with fashionable and healthy lifestyles, integrating technology into users' daily lives, meeting the personalized needs of different groups of people in various scenarios, and seeking recognition from global consumers to continuously consolidate its high-end brand image.

Huawei's smart wearables have won numerous awards and have been recognized by global professional organizations and media

Because of its strong product capabilities and outstanding contributions to the industry, Huawei's smart wearable devices have won numerous awards internationally.

For example, HUAWEI WATCH Ultimate was selected as the "EISA 2023-2024 High-end Smartwatch of the Year", won the "2023 Japan Good Design Award" and received praise from more than 30 authoritative media worldwide; HUAWEI WATCH GT 4 series won the "Best Design Award" from the world's authoritative media and received praise and recommendations from more than 20 authoritative media worldwide; wearable products such as HUAWEI WATCH Buds and HUAWEI WATCH GT Cyber ​​won 16 authoritative media awards at MWC 2023, and were recognized by overseas professional organizations and media.

These honors demonstrate the global recognition of Huawei Wearable products. Such honors provide inexhaustible motivation for Huawei Wearable's innovation, and also enable Huawei Wearable to maintain its determination and confidence in its journey to become a global high-end brand.

Global investment in sports health research and in-depth development of innovative technologies

The reason why Huawei smartwatches have been recognized by so many consumers and professional organizations is the result of long-term investment behind its many innovative functions. It is understood that Huawei already has three major sports and health laboratories and 10 major research institutes in Xi'an, Dongguan and Finland, and is accelerating the integration of production, learning, research and medicine. Through the global layout of professional research on smart wearables, it helps more users around the world take control of their own health.

In the past, although users wore smart watches to record data every day, they were unable to analyze the data and understand what it represented. This created a gap between the product and specific research and clinical medicine, and users naturally could not obtain further health services.

Huawei has opened up the entire industry chain from users to scientific research to medicine, providing a large number of samples for medical research through the health data of massive users, helping smart watches to be more widely used in the medical field and strengthening the communication between patients and doctors inside and outside the hospital. At the same time, with the accumulation of medical data and the advancement of technology, smart watch users can also obtain the most cutting-edge scientific analysis and guidance.

Huawei smart wearables will become a shining Chinese business card

As Zhang Wei, CEO of Huawei Sports and Health Corps and President of Huawei Device BG Smart Wear and Sports Health Product Line, said: "On the road of active health management, the strategic position of smart watches is becoming more and more prominent, and the era of one watch for one person has arrived."

Under the guidance of the brand declaration of "Fashion, Beyond", Huawei will continue to strengthen the overall evolution of smart watches in terms of design, sports, health, etc., to bring more practical value to consumers. And by continuously strengthening communication with global consumers, the value of smart wearable products to users will be magnified a hundred or a thousand times. I believe that in the future, Huawei's smart wearables will become a shining Chinese business card, providing global consumers with more powerful products and more thoughtful services.

Zikuai Technology