Facebook: The most important transformation in 15 years, F8 conference opens a new chapter in building a private social network
Private space is as important as public space As in real life, in digital life, people need both public and private online spaces. Public online spaces are like offline public squares, where people can freely communicate, do business, and do anything with anyone in the square. Private online spaces are like living rooms, where you only share with your closest friends and family. Over the past 15 years, Facebook has focused on building online public spaces such as Facebook and Instagram. The charm of public spaces lies in our ability to easily connect with users around the world. However, while promoting the flow of information, online public spaces have also created many new problems, such as the spread of rumors, and the loss and pressure of individuals in online public spaces. Privacy actually gives people the freedom to be themselves. In addition, being with a close circle of friends and relatives can also make you feel a sense of belonging and intimacy. So it is no surprise that messages, small groups, and Stories have become Facebook's fastest growing businesses over the years. Facebook believes that the future is private, and in the future, digital private spaces will be more important than digital public squares. Facebook's next chapter is to build private social networks Facebook's next chapter is to build online personal space products around privacy, and build these products in the same way as what has been applied on Whatsapp: starting with private chat scenarios, using end-to-end encryption for messages and making them as secure as possible, and building various private interaction methods on this basis. The vision for building these products will be based on the following six principles: private interaction, encryption, reduced permanence, security, interoperability, and secure data storage. Building such products also puts forward new requirements and changes to Facebook's organization and operation methods. The first change Facebook made is to adopt an open and consultative approach. When it comes to how to build such products, the company spent a lot of time consulting experts, organizations and government agencies. The second point is to ensure that the company's tools are used for good purposes. The third point is to make the infrastructure of the company's products support private scenarios. Rome was not built in a day, and Facebook believes that none of these tasks will be completed in the short term, but these actions have already begun in Facebook's products. By building a private social network, Facebook will have both public and private social networks in the future. In this product matrix, Facebook APP will focus on community, Instagram will focus on expression, and messenger/WhatsApp will build a social network around your close friends and relatives. FB Messenger: FB's messaging app built on the principles of speed, simplicity, reliability and security FB Messenger has always been built on the principles of speed, simplicity, reliability and security. In the version released last year, Messenger has adopted a simplified design, with three tabs on the main interface, messages, friends, and discovery, all visible at a glance. After rewriting the code, FB Messenger has a smaller installation package and faster startup. The speed is 2X that of other mainstream apps, and the installation package is 7X smaller than other mainstream apps. In order to make up for the experience defects on PC, FB Messenger officially supports PC and MAC from now on. In terms of security, FB Messenger's messages will be based on end-to-end encryption, allowing 2 billion users around the world to use secure and private applications without worrying about hackers and governments. In the friend module of Facebook messenger, the messages here will all come from the private sharing of friends, and there will be no public account messages. In addition, users can also see friends' information from Facebook APP and Instagram APP here. The redesigned APP has strong interoperability and intercommunication. In order to enhance the social experience between friends and relatives, messenger has also launched the Watch together function, which allows users to watch video content with friends. Whatsapp: Expand more ways of interaction on the basis of security Whatsapp itself is built on a secure infrastructure, and the way the product evolves is to create more ways of interaction. In terms of privacy, the status of Whatsapp only shows the status of friends, and there is no public account to follow. The newly launched friend location sharing function is also end-to-end encrypted, and even Facebook does not know it. In order to enhance the experience of users communicating with merchants, FB has launched product categories for merchants, so that users can browse the product categories of merchants on Whatsapp. Like WeChat, Whatsapp now supports mutual transfers between friends. This function has been launched in India, with positive user feedback, and will be opened to more countries in the future. Groups will be placed in the same position as family and friends in Facebook APP Friends and relatives have always been the core of people's lives, but communities are just as important as friends. We need to join communities with the same values and interests as us to give life purpose and meaning of growth. FB believes that the group function is particularly important in today's era when people participate in fewer and fewer physical communities. Because, on Facebook, people can more easily join a community that is meaningful to us. Currently, more than 400 million users are members of meaningful Facebook groups. Facebook believes that there will be groups for everyone here. Therefore, Facebook is committed to making groups a user center like friends. Looking at the major product adjustments in the history of FB APP, Mark said that this is the fifth product vision in Facebook's history, called FB5. This is the re-set Facebook product homepage. You can see that groups are placed at the center of the product like friend messages. The entire group function has also become more refreshing and faster. FB has also rebuilt the PC version, which is more beautiful and fashionable, and the blue no longer affects the main vision so much. If you haven't found your group yet, Facebook will find ways to help you find groups that you will be interested in. One More Thing: FB's logo has also been reset to become more fashionable and refreshing. Instagram: Perfecting expression and business functions Instagram's product positioning is expression and a new way of private interaction. From the initial public expression of Feeds to private messages, and then to more timely Stories, Instagram's products have changed from public expression to a certain degree of privacy. A key direction of the product is the interaction between users and businesses. Instagram has launched a shopping channel, where users can browse products and buy them directly after seeing the products they like. At the same time, Facebook also provides opportunities for Internet celebrities/creators to make money. Users can directly buy products in the posts published by creators. Stories is the core functional experience of Instagram. Around this core publishing experience, Facebook upgraded the camera and launched the creation mode. Maybe you don't want to post photos and videos. In the creation mode, you can type in your own ideas and express a mood with text or stickers. In this regard, FB also provides a feature-rich sticker function, such as asking questions. Instagram has also launched a donation sticker, and users can raise funds for the funds they support by adding this. The next computing platform: Portal is sold globally, and the new product Oculus will be shipped in May. FB is committed to building the next computing platform. The company believes that VR/AR can bring a more personal and intimate experience, and it is more immersive. Facebook's Spark VR platform, launched last year, now supports PC and MAC. The company's hardware product Portal will be available in more countries, Canada in June and Europe in the fall. Facebook believes that staying connected with close friends and family is the core experience of Portal. Portal now supports communication between friends on WhatsApp. The company's two VR products, Oculus Rift S and Oculus Quest, have more powerful functions and are officially available for pre-sale at a price of US$399. The company believes that these two products will bring new excitement to the VR market. Other data:
Via: 199IT |
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