Comparison of Amazon and Apple eBook pricing models - Infographic

I have previously written a post comparing the e-book pricing models of Amazon and Apple. Today I am posting two pictures to compare the e-book pricing models of the two companies.

The author believes that, in principle, Apple's pricing model is easier to understand. Of course, the same is true for publishers. I set the price myself, Apple gets a share as a channel dealer, and I naturally get the rest. Amazon's wholesale model is that Amazon determines the retail price. The author believes that this pricing method is difficult for publishers to understand. Publishers do not know how much their book prices should be in order to maximize their profits, so they often adopt a relatively easy-to-understand agency model. In an article we wrote a few days ago, we briefly mentioned that Amazon actually has very clear and scientific principles to support pricing. This platform requires a lot of computing power, and no company in China can do it at present. And we see that Dangdang.com and JD.com also use Apple's pricing model.

via: internet2share